Google Updates Play Store Policies to Put an End to Deceptive Subscription Offers
Google on Thursday announced an updated Play Store subscription policy every bit part of a broader policy update that seeks to put an end to deceptive subscription practices by unscrupulous app developers.
In an official blog post announcing the changes, the company said that banning apps that trick users into signing upward for services and in-app purchases will meliorate the subscription experience and foster a trustworthy relationship with users.
The goal of the policy update is to ensure that the linguistic communication being used past publishers to sell in-app items and subscription services is lucid plenty for all users to understand. That includes not only the subscription itself, but besides the terms of gratis trials and introductory offers, and how to manage their subscription via the Play Store.
Cancellation policies should also be mentioned in clear terms where applicable, said the visitor. Developers have until 16th June, 2020 to comply with the new regulations.
As part of the new policy, Google says publishers will now take explicitly mention the most important terms of subscription, including the price and the billing cycle (whether weekly, monthly or annual, etc). Any gratuitous or introductory offer should also clearly mention the elapsing of the offering and the pricing after the offering period is over. Virtually importantly, the app must clearly disclose how a subscriber can abolish or manage their subscription(south).
The new policy is part of Google'due south continuing efforts to make publishers transparent nigh their subscription offerings on the Play Store and to ensure that all users tin can somewhen brand an informed selection before they sign-upwards for a service or make an in-app purchase. "We believe that although these changes may lead to fewer conversions or more subscription cancelations in the short term, they will as well result in higher quality, more than committed subscribers with lower refund and chargeback rates," said the visitor.
Featured Prototype Courtesy: Google
Source: https://beebom.com/google-updates-play-store-policies-to-put-an-end-to-deceptive-subscription-offers/
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